Engagement models
Pay for activity, for meetings, or for outcomes.
Three structures cover almost every engagement. We’ll say so if none make commercial sense yet.
Commercial paths
ActivityMonthly fixed retainer
Shared riskHybrid, most clients start here
OutcomesQualified meetings package
Where most engagements land
Three ways to buy pipeline.
Monthly fixed retainer
Predictable cost and steady activity.
- Fixed monthly fee, agreed volumes
- Email, LinkedIn, phone
- Weekly reporting
- Best when building a market from scratch
Most clients start here
Hybrid, retainer + performance
Baseline coverage with aligned upside.
- Lower base than full retainer
- Performance on qualified meetings or SQLs
- Shared risk
- Reviewed each quarter
Qualified meetings package
Buy outcomes, not effort.
- Agreed qualified meetings per month
- Criteria written down first
- No-shows replaced in-cycle
- Best when ICP and offer are proven
Pricing is quoted per programme after the call.
Which fits you?
Find yourself in one of these lines.
Always included
- Dedicated account manager
- Weekly reporting
- Verified contact data
- CRM updates
- Meeting notes
- Monthly business review
What we won’t do
- Scraped bulk lists
- Bot personalisation that reads like it
- Meetings with anyone who’ll take a call
- Lock-in beyond agreed term
- Reporting you have to chase
Other structures
Less common, still on the table.
Fixed cost per confirmed SQL
Clear SQL definition and unit economics.
Dedicated SDR team
Replace or augment in-house SDR capacity.
Project-based campaigns
Market entry, event push, or launch.
Performance-based
Results drive most of the fee.
Commission-based
Upside shared on closed revenue.
Revenue sharing
Long-horizon growth partnership.
Not sure which model fits?
A 20-minute call is enough for an honest recommendation.
Book a 20 minute call →